Pick two or three main channels
Instead of chasing every new site and app, choose a small stack that actually works for you: a main directory profile, one or two social platforms, and maybe one referral-based community.
Keep your core info synced
Rates, boundaries, and availability should match across platforms as much as possible. Conflicting information creates confusion and attracts the wrong kind of attention.
Offline reputation still matters
In cities like New York, word-of-mouth between trusted clients and providers can be more powerful than any banner ad. Reliability, discretion, and clear communication are still the best “marketing tools” you own.
Review your strategy every few months
Take a quiet evening to check which channels bring good clients and which only bring noise. It’s absolutely allowed to let go of a platform that drains you more than it supports you.
This article is part of the Pure Independents® Blog — resources for independent companions and respectful clients in New York City.